Email Marketing

Specializing in retention and conversion through personalized email journeys. ✔ Tools: Klaviyo, Mailchimp, and Shopify Email. ✔ Focus: Designing automated workflows and newsletters with a heavy emphasis on CTA optimization to drive “Shop Now” and “Lead Gen” conversions.

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Performance Marketing (Paid Ads)

Strategic management of the full conversion funnel, from top-of-funnel (TOFU) awareness to bottom-of-funnel (BOFU) sales. ✔ Platforms: Google Ads, Meta Ads (Facebook/Instagram). ✔ Optimization: Expertise in budget allocation, A/B testing, and real-time campaign monitoring to maximize ROAS (Return on...

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Strategic Content Marketing

Driving brand authority through the “5W” framework (Who, What, Where, When, Why) to ensure every piece of content serves a specific stage of the marketing funnel. ✔ Copywriting: Crafting SEO-optimized blog long-form content and high-intent ad copies. ✔ Strategy:...

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