Performance Marketing (Paid Ads)

Strategic management of the full conversion funnel, from top-of-funnel (TOFU) awareness to bottom-of-funnel (BOFU) sales.

✔ Platforms: Google Ads, Meta Ads (Facebook/Instagram).

✔ Optimization: Expertise in budget allocation, A/B testing, and real-time campaign monitoring to maximize ROAS (Return on Ad Spend) and minimize CPL (Cost Per Lead).