Table Of Content
Mansi Sharma
Digital Marketing Expert
Hi! I am Mansi Sharma, and I am from New Delhi, India. I am a digital marketing expert. Six years ago, I chose Digital marketing as my profession, and here I am with its expertise. The journey of a digital marketer is never is. Marketing is never an eight-hour job. Me, as a digital marketing expert with a track record of driving exceptional growth and engagement for businesses across various industries. With over six years of experience in the digital landscape, I have honed their expertise in crafting innovative marketing strategies that leverage the power of social media, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.
Passionate about staying ahead of industry trends, I continuously explore new methodologies and best practices, making them a thought leader in digital marketing. I prefer utilizing my time for cutting-edge tools and technologies to ensure that every marketing initiative is optimized for maximum impact. Whether boosting brand visibility, enhancing customer engagement, or driving conversion rates, My comprehensive skill set and strategic insights make them an invaluable asset to any organization seeking to thrive in the digital age.
Professional Skills
Skillsets
I have designed several websites. Mostly using wordpress. I started developing websites using HTML in my study stage. Later, I took a marketing course, the first step in learning digital marketing. Along with wordpress, I have designed websites using Wix and Shopify. Expect these, I have basic knowlegde of HTML, php, SQL, and Java.
According to me, content marketing is a basic need of marketing. Marketing always comes with a WH family, which means questions: what, when, where, how, and when. And we marketers need answers to all of that. So, when we have answers, we have content, and the way we represent the content to our audience is marketing. So here it comes: content marketing. From writing blogs to writing ad copies, I have experience with quality, relevant, and optimized content.
Nowadays, social media platforms are the best for almost every kind of business. I have supervised social media marketing in several industries. From a basic news site to a dentist, makeup artist, and interior designer to IT and SaaS companies, I have good experience with social media basics and needs. Branding is what social media wants.
Regarding graphic design, I have a great mind for creativity, but I need to improve my software skills. Though, I have an excellent portfolio of graphic design. My tools are Canva, Pixlr, and Copilot; the rest are my secrets.
Besides these tools, I have basic knowledge of Photoshop, Illustrator, and Corel Draw. For video editing, I prefer Canva and Filmora.
Working on ad campaigns has been a really fun and stressful journey. I have seen everything from generating traffic on sites and social media to generating leads from campaigns and finally getting conversions to sales. For ad campaigns, I sit back and choose the correct platform and type of ad I want, set a budget, and wish I had seen it all. But stress comes after the ad goes live when I continuously need to watch the ads and other work.
Email marketing is the best way to keep up with the audience. I have worked on email marketing using MailChimp, One app from Shopify, and Klaviyo. Email marketing is one of the best of my choices as it requires great creativity and has a goal: the audience must click on Shop now or Get in touch.
I have done everything from technical errors to basic on-page optimization, keyword, competitor research, and outreach activities to generate website traffic and improve SERP’s Google ranking.
Certifications
Google Certifications
Ads Display Certification
Ads Search Certification
Ads Video Certification
Ads Apps Certification
Ads Measurement Certification
Shopping Ads Certification
Google Analytics Individual Qualification
YouTube Asset Monetization
Advanced Social Media Certification
SEMrush Certification
SEO
Hubspot Certification
Social Media Certified
Canva Certification
Canva Certification from Udemy
Corporate Experience
Digital Presence Lead - Team Lead
The Human Capital | United States (Remote)
May‘ 23 - Present
- Website designing and website management
- Planned and executed social media marketing strategies
- Created newsletters and done email marketing
- Managed 32 clients across various industries at once being a team leader and managed team of 10 memebers
- Oversee design-related tasks and address dynamic requirements
- Focus on client acquisition, fostering new and nurturing existing relationships
- Developing social media strategies and grid planning
- Ideating and creating video content and creatives
- Running Meta ads and generating leads.
- Conducting sales calls and client meetings
- Planning and scripting shoots for content creation
- Implementing WhatsApp marketing for lead nurturing
Social Media Manager
Let's Build Brands Media | Haus Khaz, New Delhi
October‘ 24 - Present
- Managing 9 clients across various industries
- Developing social media strategies and grid planning
- Ideating and creating video content and creatives
- Running Meta ads and generating leads.
- Conducting sales calls and client meetings
- Planning and scripting shoots for content creation
- Implementing WhatsApp marketing for lead nurturing
- Executing email marketing campaigns
Charava | United Kingdom (Remote)
Digital Marketing Manager | Contractual Project
February‘ 24 - August’ 24
- Graphic designing & video editing for social media platforms
- Implemented SEO strategies for website on Shopify
- Planned and executed social media marketing strategies & calendar
- Created newsletters and done email marketing campagins for new lauched products, occasional discounts using Klaviyo.
YouTube SEO Expert & SEO Executive Junior
Unyscape Infocom Private Limited | Noida, India (Hybrid)
Jan’ 22 - Dec’ 22
- Craft compelling YouTube video titles, descriptions, and thumbnails
- Manage Google and Facebook ad campaigns
- Design social media posts and edit videos for online platforms
- Evolved into SEO Executive, specializing in keyword research, competitor analysis, and strategic SEO recommendations
Digital Marketing Manager
Wish A Brand | Nehru Place, Delhi, India (In Office)
Jan’ 21 - Dec’ 21
- Designed websites using CMS such as WordPress and Elementor
- Ran Facebook, Instagram, and Google Ads for B2C and B2B companies
- Conducted SEO audits and created pitch reports
- Client management
Digital Marketing Traniee
Gourav Digital Club | Faridabad, Haryana, India
Sept’ 20 - May’ 21
- Completed a comprehensive digital marketing course